Our Team

Our mission is to empower lawyers to leverage social media to grow their firms. We cut through the industry speak and explain things to you so that you can understand them.

Jay Ruane


Jay is known as a leader in social media marketing for attorneys. Having presented to multiple legal marketing conferences on social media and running social media ads for his practice niches in 2009, Jay has solidified a winning skillset. Due to Jay’s star presence and dedication to incorporating marketing into the practice of law, his insight alone has helped to skyrocket small business, podcasts, and overall views and engagements for all parties involved. Do not miss a chance to work with a lead innovator and entrepreneur in both the social media marketing and legal world. FirmFlex is your opportunity to have a specialized and personal connection to Jay.

Aijah Downer

Creative Director

Aijah is our Creative Goddess. She puts her poetic mind and aesthetic eye to use to capture your inner voice and trains you to stand out and shine! Having managed social media for major media companies, she puts her big league talents to work coaching you. Aijah has found a home in the digital world. She has over eight years of experience in social media marketing, five years in video production and editing, and a video and graphic concentration in creatives. A lifelong learner committed to your vision, Aijah has the skills of an artist and the digital knowledge to take your visuals to the next level.

Brendan Ruane


Our Technical Guru, Brendan brings a vast array of knowledge to our team. Having worked in all aspects of digital marketing, he is able to make sure that all of our campaigns work and tie into your other marketing efforts. He has the experience and skill set to leverage technology to make your marketing easier. His hands on approach to technical aspects of social media allows him to help your firm with pixel firing, color theory, retargeting, lead funnels, and all of the intricate details that only those at the top know and understand.

Jen Sanfilippo

Content Director

The Content Queen. Jen has worked side-by-side with lawyers for nearly a decade. Jen has published millions of words on the internet, all for attorneys throughout the country. Her Master’s Degree in Writing, Rhetoric, and Discourse gives her a strong command of language and a unique understanding of voice. She can help your firm discover and use your voice online. Her attention to detail, meticulous research abilities, and seamless way with words serve as the backbone for any personal brand or small firm.

Michele DeBille

Client Relations Director

Michele is the glue in the FirmFlex team. Customer service is a value of hers and is clear in her meticulous and caring involvement with clients and anyone she meets. Her careful attention to the clients she works with makes her an integral member of our team. Michele has worked in the legal profession with lawyers and clients alike. Her organizational skills and easy-going and helpful demeanor makes any process smoother and more efficient.