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A FirmFlex Social Funnel is THE way to drive qualified leads into your client base. Our funnel program gives you the ultimate control over your new client funnel. We design, implement, and set up all the triggers for a multi-step funnel bringing attention to your brand and slowly warming potential clients from cold to RED HOT and ready to engage.
Your best all-in-one solution
You already know that a funnel is the most effective way to get more clients, but until now, no agency wanted to pull back the curtains on how it works.
You can log in daily and see realtime results from your funnel for each step. Never guess about what is working or not working
You can create prebuilt funnels based on time of year, type of offering or general awareness to be turned on at a moments notice
Your funnels will focus on the unique selling points of your firm, with custom images to match.
It all starts with the trigger content. Trigger content is a post we write for you that highlights a particular problem your best clients are facing – we carefully craft this content to get people to “stop the scroll” because it resonates with them and their needs. First we identify the general characteristics of your intended audience and filter for them, then we hit with the good stuff.
Here is a simple example: You are a parent with a newborn, and you see content about the “5 things every parent with a newborn should know.” You stop, you read (hey, you have the time in the middle of the night! Your brother-in-law, still in college and childless (he can’t even get a girlfriend!) won’t stop scrolling and read because it doesn’t resonate with him.
By stopping the scroll and engaging with your content, it sends us a signal that they fall into your potential audience. We segment these people and can target them with the next step:
Many lawyers want their videos to be crisp, clean and polished, but that doesn’t necessarily get the best views at this point in the process.
What we give you is a simple script to follow, shot on your phone, introducing you to your audience and talking about the types of cases you handle and how you help people. That’s it! It’s a short intro video that we serve just to prime the viewer to learn more about you and see that you aren’t a threat.
Most legal issues are scary for non-lawyers – it means something is up and they cannot fix it themselves, so being approachable matters, and this step is meant to teach them you are approachable.
What’s better than you telling people you are great? Strangers telling them!
But seriously, social proof is a dramatic mover online. You read reviews before you buy something or go to a restaurant – people do the same with lawyers. By highlighting your social proof AFTER they meet you it is like you have an army of people praising you and giving the prospective client the faith that if others were served well by you they will be too.
It eliminates that hesitancy that is natural in any promotional situation, and further drives home the message that you are the safest choice to solve their problem because you did it for others.
Now we put your knowledge in their hands. By downloading your ebook they are saying “Hey, this team does what I need and knows what they are talking about – they are reliable and I can trust them.”
We created these ebooks (which you will approve) to inform them enough but also encourage them to reach out to you by leaving certain questions unanswered. By having a download in hand, they can share it with their loved ones who may also be helping them with this decision process and now see you as the once source willing to give them something for free to help them, instead of the lawyers who hold back information and require them to “call for more information”
Social Funnels Pricing
One flat rate. That’s what we charge to implement the best-in-class social funnel for you. The funnel is set up by our team in your Facebook Business Manager account so that you maintain 100% and the process is transparent to you. No more agency voodoo. No more doublespeak. Results, plain and simple
Custom Audience Creation
Custom Trigger Post
Reviews Graphic Design
eBook with Branded Cover
Calendar Linking Available
Social Funnels Add-Ons
While we are at it building your funnel, we can set up our industry leading “hacks” pioneered by Jay Ruane for his firm years ago. These “hacks” capitalize on your Facebook pixel, and focus on driving more likes to your firm page and to showing your visitors positive social proof in the form of reviews about you in their feed. If you are tired of seeing other firms grow their fan base while yours stays stagnant, the like hack is for you. For those who don’t have a robust intake conversion follow up plan in place, the reviews hack can gently remind your potential clients about who you are and why you are great.
Target people that have interacted with your page to increase your followers and grow your brand.
Retarget website visitors with a reviews carousel to build trust and brand awareness in a sea of competitors.