I’m late to the party, but I just finished Phil Knight’s memoir, Shoe Dog. If you are interested in business, it’s a book I’d highly recommend. It’s well written and engaging, while being incredibly didactic. One of my biggest takeaways was…
There is a particular way to grab your viewers’ attention on social media. The timeless and traditional “How to: XYZ” or “The Top 5 Reasons to XYZ” still work, but there is a new and improved, fail-proof, headline that will…
Too many lawyers grumble that the “business” has changed and there are no more loyal clients anymore. The business has changed, but people still want to know who to turn to when they need help. You can think the sky…
Ok — you’ve set up a Facebook page for your business. You post to it every once in a while. You may have even amassed a decent following. But are you taking advantage of all of the ways that you…
Building a brand page is one of the first steps a lawyer should take when tackling social media. It’s important to separate your personal Facebook page from your business page. I will show you how. First things first we will…
Aijah here! I want you to get the most out of Facebook. There are so many neat features that you can explore. In this video, I will show you how to engage your followers using the poll option. I’m sure…
There is no doubt that some of the best performing modes of visual content on social media include photography. With the cinematic advancements in iPhone technology, Apple makes it so any camera user has the potential to enhance their seemingly…
One of the biggest reservations that lawyers have when starting a social media marketing program is that they worry their posting will turn people off. Because of a fundamental misunderstanding of how the algorithms work, many lawyers don’t need to…
This lesson from Firmflex Coach and CEO Jay Ruane delves into best practices on social media platforms. How you should share your posts and how to engage people. By following these steps, you can push your social game to the…
A quick tip from Firmflex CEO Jay Ruane about how to segment or categorize your friends on your personal network in anticipation of sharing your public profile or business posts to your personal profile. A MUST WATCH for anyone starting out…
