Every law firm needs a social media strategy in order to maximize its online presence and reach potential clients. A strong social media presence can help a law firm attract new clients, build its reputation, and establish itself as a…
I’m late to the party, but I just finished Phil Knight’s memoir, Shoe Dog. If you are interested in business, it’s a book I’d highly recommend. It’s well written and engaging, while being incredibly didactic. One of my biggest takeaways was…
Happy New Year #Flexers! 🎉 What a year 2019 has been. We are excited and ready to do whatever is needed for a successful and prosperous 2020. Right off the bat, I have found that many lawyers have decided to…
There is a particular way to grab your viewers’ attention on social media. The timeless and traditional “How to: XYZ” or “The Top 5 Reasons to XYZ” still work, but there is a new and improved, fail-proof, headline that will…
Too many lawyers grumble that the “business” has changed and there are no more loyal clients anymore. The business has changed, but people still want to know who to turn to when they need help. You can think the sky…
When I was thirteen years old, I was really into whittling. I would whittle walking sticks and slingshots on our front porch, much to the disdain of my father, who hated the shavings of wood that I left behind. One…
There is no doubt that some of the best performing modes of visual content on social media include photography. With the cinematic advancements in iPhone technology, Apple makes it so any camera user has the potential to enhance their seemingly…
The first lawyer I ever freelanced for invited me to his office for an initial meeting. It was a modest production — just him and a receptionist buried under dark wood furniture and leather bound law books. He paced the…
One of the biggest reservations that lawyers have when starting a social media marketing program is that they worry their posting will turn people off. Because of a fundamental misunderstanding of how the algorithms work, many lawyers don’t need to…
This lesson from Firmflex Coach and CEO Jay Ruane delves into best practices on social media platforms. How you should share your posts and how to engage people. By following these steps, you can push your social game to the…
